Now, me personally I think The Evil Within is a great survival horror game, based on the GAMEPLAY alone. And I'm not trying to say the story is terrible, it just does a horrible job of explaining itself. After I beat Nightmare difficulty, I decided to read all the Models in the Model Viewer, and I just thought to myself....how in the holy mother of hell would I have ever gotten to that conclusion if this Model Viewer didn't exist?
As I'm sure many of you know, Mikami is a huge movie buff, and he even has said in the Adam Sessler interviews that Inception was one of his inspirations for this game, and to me the story definitely feels like Inception in a horror setting, which sounds awesome, and if you dive a little deeper into it, it is interesting as all hell, but I just can't understand how they thought this was coherently presented in the game. Especially to casual players.
It's just a shame that most casuals will just play it, say "whatever" to the story and move on, when there is a vast amount of potential here.